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By utilizing a social CRM approach, your company may resolve complaints and other concerns, minimizing the probability of an escalation and maximizing opportunities to enhance brand perception. A detailed plan is increasingly necessary as more consumers use social media as a forum for queries and complaints. In simple terms, it refers to how businesses can use social media channels to engage with their customers and build strong relationships effectively. One of the key benefits of social CRM is its ability to provide businesses with real-time understanding. In this blog post, we’ll discuss social CRM and tips for using it. What…